Panther Rants has learned that later this week, the University of PIttsburgh Athletic Department will receive the prestigious Enron/WorldCom New Coke Award, for exemplary business acumen and vision. This award comes on the heels of the announcement of another new logo for Pitt athletic teams, the 34th such change in the last 10 years. Pitt Athletic Director Jeff Long touted the award as "Another prime example of how I am taking Pittsburgh Athletics to the stratosphere. My work in refining the look of our athletes as they take the field is unparalleled since that guy who came up with the logo for the Denver Nuggets".
Long continued, "We know a number of qualified marketing firms would scoff at the idea of not doing any market research when unveiling a new face of a major university, but I assured Chancellor Nordenberg that we had everything under control, and he liked that we were using seaonsed veterans Roberto C. Goizueta and Donald R. Keough". When reached for comment, former Enron CEO Kenneth Lay, recipient of the inaugural award, said "...........................". We here at Panther Rants could not have said it better ourselves.
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